Milwaukee’s Best Light Commercial – Men Should Act Like Men

Milwaukee’s Best is running a series of commercials asking men to be “real men”. But what does this mean? According to MBL, it means showing no concern for your health and not showing any emotion that deviates from the very limited list they offer as “male”. What implications does this have on how young men develop their own identities about becoming a man.? Being male is not a choice, becoming a man is.

Tagged as: beer, masculinity, milwaukee